Erotic Ads for Totally Unsexy Things

Coffin Company Markets Itself With Boobs

We're all familiar with the old adage "sex sells," and we're accustomed to living in a world where certain products -- such as beer, underwear, and cars -- are inevitably sold with a whiff of sexual innuendo.

But we've gone a little too far, because now we're getting more and more companies trying to use sex appeal to advertise products and services that have basically diddlysquat to do with diddling.

A Polish coffin company recently revealed their latest iteration of an annual tradition: a sexy 2014 calendar, stocked with photos of Polish women languidly draped nude atop caskets.

The owner of Lindner Coffins has fended off accusations of tastelessness by claiming that he wanted to "show the beauty of Polish girls and the beauty of our coffins," and insisting that a coffin is "furniture, the last bed you'll ever sleep in." According to the calendar's (not safe for work) promo page, the 2014 theme is "nature, which we express with perfect harmony between Lindner coffins and natural wood."

Advertising models: What do CPC, CPA, CPM, CTR, EPC, RPM

Advertising models:

CPC (cost per click): That means how much an advertiser will pay for every click a visitor of your site is making on his ad. CPC is part of the PPC (pay per click) advertising model. The advertiser and the site will determine the cost for each click. If the cost for each click is 0.5€, every time someone clicks on a link the advertiser must pay 0.5€ to the site.

CPA (cost per action): It is also know as Pay Per Action or PPA or Cost Per Conversion. It is used in affiliate marketing. The advertiser will pay you if the visitor of your site does a certain action (buy a product, answer a poll, like a facebook fan page, subscribe to a newsletter).

CPM or CPI (cost per mille or cost per impression): It is also known as CPT (cost per thousand) – in Latin mille means thousand. The advertiser will pay a predefined sum for every 1.000 pageviews of his banner on your site. If you agree with him to pay CPM 5€, then every 1.000 impressions of his banner on your site, you will get 5 euros.

More Advertising abbreviations



CTR (click through rate): This is a percentage and it shows how many visitors of your site click on the ad of an advertiser. If 100 visitors come to your site and see just one page and only 1 visitor clicks on the ad banner, then this banner has a 1% CTR. The CTR is measured with pageviews and not unique visitors. That’s why the CTR is mostly low (under 1% – in 2011 the average CTR was 0.1%-0.3%). So you need to see in 100 pageviews, how many clicks you have on the ad to see the CTR of the banner. You can count the CTR of the banner, the campaign and the whole site. The bigger this number is, the better.

EPC (earning per click): This is the amount you earn for every click a visitor is making on a banner. The EPC may be known or unknown. If you use the CPC, you may know in advance the EPC. If you are using an affiliate program with a CPA model, then you must see how many clicks have been made, how much you earned and then divide it by the clicks to see what the EPC is. The bigger the EPC is, the best.

RPM (revenue per mille): As we previously mentioned, mille in latin is thousands, so here we count the revenue for 1.000 pageviews. The RPM of a site is the amount of money you will earn for 1.000 pageviews of your site. Even if your site has less than 1.000 pageviews, the RPM will show what the earnings would be if it had 1.000 pageviews. So if your site earned 2 euros from 50 pageviews, the RPM will be huge, 40 euros. But this doesn’t mean that you will gain 40 euros. If your next clicks give you 0.4 euros for 50 pageviews, then your RPM is now 24 euros (still big)

Velvet modified cars

London-based businessman, the Ferrari automobile brand from start to finish overlaid with black velvet.

London-based businessman, the Ferrari 599 model car for over 435 thousand TL overlaid with black velvet. Ferrari 330 kilometers per hour, capable of velvet, is attracting great interest in the streets of London.

   Ferrari tool velvet kaplatmanın five thousand pounds (about 15 thousand), saying that the goods businessman, said vehicle has been brought into a very different view.